The Hashtag, Mansplained

DECODING THE  HUMBLE HASHTAG

Seem's like everyone's trying to demystify the perfect hashtag these days, here is Juice's take on the pound signs' triumphant comeback in the digital age.  Created for J. Lohr's #YouKnowJLohr campaign, enjoy "Hashtag Wine"

Heading straight for "instafame," two wine sales reps from J.Lohr discuss the finer points of hashtagging and instagram. #YouKnowJLohr

Just Released: The 2nd half of a new video series: #YouKnowJLohr.  Created for J. Lohr Vineyards & Wines, The #YouKnowJLohr campaign includes a website, print advertisements, and several side-splitting original videos, the final three of which just premiered, featuring J. Lohr Seven Oaks Cabernet Sauvignon.  All conceived, shot, and produced by me and my amazing team! Scroll down to see the videos and enjoy some peeks from behind the scenes!

A plucky 20something faces her fear in the wine isle. Luckily, she’s got J. Lohr on her side. If only online dating could be this easy...
When your date is hotter than Princess Leia, you’ve got to reach for a truly impressive bottle of wine. Our bespectacled hero knows the power of J. Lohr all too well. Will he use that power for good?
Heading straight for "instafame," two wine sales reps from J.Lohr discuss the finer points of hashtagging and instagram. #YouKnowJLohr
When it comes to romancing his better half, this burly construction worker has a zesty secret weapon up his sleeve. Thanks to J. Lohr wine, umami has now met its match.

Il Cortile: Memorable Dining in Paso Robles

Il Cortile: Memorable Dining in Paso Robles

Il Cortile is an italian restaurant located in the heart of downtown Paso Robles, California.  Recently, husband and wife owners, Santos & Carole, invited the Juice team in to produce a series of videos introducing Il Cortile's signature cooking to the world.   The series includes 3 shorts and a 3 minute feature, shown and described below:

"Fresh Pasta" is a deeper look at the in-house process of creating artisan pastas for the restaurant everyday.

"A Focus on Truffles" highlights one of Il Cortile's favorite special ingredients.

"Introducing Il Cortile" follows Santos & Carole as they talk about their inspiration to open Il Cortile, their kitchen philosophy, and love of Paso.

#YouKnowJLohr

#YouKnowJLohr

I'm so excited to unveil a new video series: #YouKnowJLohr.  Created for J. Lohr Vineyards & Wines, The #YouKnowJLohr campaign includes a website, print advertisements, and eight original side-splitting videos, the first three of which just premiered, featuring J. Lohr Riverstone Chardonnay.  Scroll down to see all four videos and enjoy some peeks from behind the scenes!

He’s been at her beck and call. He’s bonded with her dog. He’s spilled countless lattes all over himself. Now, he attempts to tackle the final frontier: Brunch at the boss’s house. Will he survive?
When you’ve got J. Lohr Riverstone Chardonnay on your side, there’s always room for a moment of “me time” before the storm rolls in (i.e. a gaggle of your best gal pals). Ah, “Girl’s Night.” The fun! The fashion! The frenemies.
A sister’s love is forever. Unfortunately, so is the terrible nickname she gave you in high school. At least you can both agree on the J. Lohr Riverstone Chardonnay?
Heading straight for "instafame," two wine sales reps from J.Lohr discuss the finer points of hashtagging and instagram. #YouKnowJLohr

Hosting and directing a bright and bubbly cast of actors was a delight, as was shooting on location at J. Lohr and other Paso Robles, California hot spots like Il Cortile Ristorante. 

Taylor & Syfan

Taylor & Syfan

Building a Bright Team

You may not know that the local world of specialty structural engineering is full of bright smiles, cutting-edge thinkers, and grand aspirations. The folks at Taylor and Syfan in San Luis Obispo aren’t just incredibly razor-sharp and fantastically skilled at their jobs. They’re also incredible humans with a united vision to share with the world. I feel fortunate to share their story.

It was truly an honor to showcase the warmth, excitement, and feel-good vibe of this local company’s culture with two heartfelt videos up now at TaylorSyfan.com. Take it from me—these people are the true wizards of design. 

FEELING THE LOVE! JUICE WINS BIG AT AMERICAN ADVERTISING AWARDS

FEELING THE LOVE! JUICE WINS BIG AT AMERICAN ADVERTISING AWARDS

We'd like to thank the academy! The Oscars might be long over, but Juice is still feeling the glow from recent recognition from our peers! This year we brought home a whopping 5 Silvers and 2 Golds at the 2016 American Advertising Awards Coastal California competition. 

Several of these entries will be forwarded to the District 15 Competition, meaning more big wins are sure to come down the pike. What can we say, when it comes to creative brand-building, we live to work and work to live!

What's an Addy, you ask? Just the most coveted win a creative agency like ourselves can receive! The ADDY Awards is the world's largest advertising competition with over 5,000,000 entries annually. We are so proud to continue creating award-winning work. 

Congratulations to our hard-working team, fabulous clients, and stellar partnered agencies!

Here's a peek at our recently celebrated work:

GOLD AWARD - CALIFORNIA DREAM EATER SERIES 

Category: Webisodes
Award: Gold Advertiser: Visit California

KEEPING 'EM HUNGRY FOR MORE - Filled with flavorful food and hilarious characters, our delectable Dream Eater Series has proven its prowess as an entertaining, drool-inducing love letter to California's best culinary destinations. Juice can only take credit for the stunning web series, though...The fantastic, five-star chefs deserve the rest of the kuddos!

Credits: Dina Mande, Director; Chelsea Schmitz, Camera Operator; Aubrey Wynn, Assistant Director; Matthew Mattson, Editor; Chelsea Schmitz, Editor; — Producer Liz Ross, Creative Director, Kerry Krasts, Art Director Colm Conn, Writer Emily Frei

 GOLD AWARD - SILVER OAK LIBRARY PROGRAM

Category: Film/Video/Sound Branded Content, More Than :60 Seconds
Award: Gold
Advertiser: Silver Oak

HEARTS AND WINES - Connecting wines with generations; putting an emotional pulse on bygone vintages; spurring passionate moments, once frozen in time, back to dazzling life. This was Juice's sincere mission as we embarked on film, video and branded content for Silver Oak Winery's incredible library program. As you can see from our video, anything worth saving (and savoring) takes time, dedication, and hard work. And this truly is the work we are proud to carry out, each and every day.

Credits: Dina Mande, Director; Chelsea Schmitz, Camera Operator; Chelsea Schmitz, Audio; Dina Mande, Editor; Tony DeGarimore, Drone Pilot

Morro Bay Tourism Wins Silver ADDY Award!